A Top Boston Public Relations Agency

Public Relations, Media Coverage, Corporate Communication, Content Management & Social Media

We help you shape your PR strategy and build your brand equity through media coverage by the leading US and International press and Social Media Channels.

Documented sales increases, VC investment and mergers & acquisitions through intense print media, TV and online media exposure.

CEO media training that puts senior management in the drivers seat during interviews.

If need be, we develop and implement your crisis management strategy to protect your image, your brand and your business.

A Boston PR firm in Boston serving clients in the USA, Japan, UK, Israel, Germany, Vietnam, China & Canada.

US & INTERNATIONAL PUBLIC RELATIONS SINCE 1980.

New England Office of HFN Kommunikation, Frankfurt, Germany.

Accredited Member of the Public Relations Society of America. Member New England Canada Business Council & Foreign Press Association of New York.

» International Trade & Foreign Governments
» Institutional and Retail Financial Services
» Financial Technology - Asset Trading Platforms
» Construction, Real Estate and Homebuilding
» Energy – Trading & Technology
» Crisis Management & Media Training


 

Public Relations Tip:

Use Story Telling Strategies to Bring Your PR Campaign to Life

by Dick Pirozzolo

It’s the great story – the narrative ­– that makes the events and reality more vivid and the details stick in our memory.

Consider using the principles of fiction to tell your clients’. Consider the NASA space program for example. Sure, we saw and read about plenty of Space Shuttle launches and have seen scratchy news footage of the Mercury program and the lunar landing. But we got our feeling for the camaraderie, the teamwork and the danger from the stories we read or movies we saw such as The Right Stuff or Apollo 13. Likewise, Tom Wolfe made the roots of NASCAR come alive in his account of Junior Johnson, “The Last American Hero”, that he wrote for Esquire www.esquire.com. Spies? Ian Fleming and John Le Carré made the intrigue — and tools of the trade come alive for us.

To continue reading this article from Public Relations Tactics on how to improve your PR score CLICK HERE.

Pirozzolo Company Public Relations ~ 30 Newbury Street ~ Boston, MA  02116

617-959-4613  toll free (US) 866-399-4000

 

Hotel Development Client Appears on Times SquarePirozzolo Company Client on Fox News Boston Dick Pirozzolo with Canada's Ambassador to Iran during Dick Pirozzolo Photo © Chris Matthews, Hardball Dick Pirozzolo with ACOA at Boston Seafood Show Mass Design and Biomed Show in BostonDick Pirozzolo Photo, Dutch TV at Barrack Obama's school, Jakarta, Indonesia.jpgpirozzolo PR client on Times SquareCanada's Amb. Kenneth Taylor of Argo fameWCVB-TV interviews Pirozzolo Company Public Relations clientBarry Nolan Media Training with Pirozzolo CompanyBarry Nolan Conducts Media Training with Pirozzolo Company Client PHI's Todd McGhee
 

 

CLIENT NEWS & UPDATES

PRSA Boston Profiles Pirozzolo Company Managing Director Dick Pirozzolo

PCB Maker Mass Design is Featured in FLEX007

FLEX007 Features Mass Design for PCB Work on New Military Radio

e-Forex Magazine Features FCM360

Boston Globe J/Brice Ornstein

J/Brice Design is Featured in "Seven Things"

The Wall Street Journal Online Covers FCM360

Dick Pirozzolo & Barry Nolan Author Chapter 2 on TV News Tactics.

 

Mass Design article by Dick Pirozzolo

 

PIROZZOLO COMPANY CLIENT AT FOX

 

Pirozzolo Company Trains PR Execs in Indonesia and Singapore

» Read more


Collaboration Key to Design on a Tight Budget

Jeffrey Brice Ornstein, founder and CEO of J/Brice Design, said it was the “fire sale of my career.” It is the opportunity present today for developers and owners to renovate their hotels, according to a panel at the Midwest Lodging Investors Summit earlier this week in Chicago.


With the recession turning into recovery, material and labor prices still low and many architects, designers, engineers and construction looking for work, the panel offered ways to get the most for your money.

» Read more


Portugal's OMIP Goes Live With Trayport's GlobalVision Exchange Trading System(SM)

OMIP (Operador do Mercado Ibérico de Energía), the Iberian power market derivatives exchange and Trayport, a leading provider of exchange trading systems, today announced that the OMIP market has commenced live operation using Trayport’s GlobalVision Exchange Trading SystemSM.

» Read more

Dick Pirozzolo Accredited PRSA

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