Public Relations Agency Professionals

Dick Pirozzolo, APR

Dick founded Pirozzolo Company Public Relations in Boston in 1980 and has developed an international PR agency whose clients have included both publicly traded and private corporations in Israel, the United Kingdom, Germany, Vietnam and China.

Pirozzolo Company Public Relations was named the Boston affiliate for HFN Kommunikation, Frankfurt, Germany in 2005.

Dick has over 30 years of Institutional and Retail Financial, High-Technology, Cybersecurity and Manufacturing experience with both B2B and B2C clients, including FCM360 - Forex infrastructure and cybersecurity, Stealthcare - cybersecurity, Trayport Ltd (GFIG/NYSE) - commodities trading platform, WhiteSmoke - Israel-based grammar and spellcheck engine, Yoggie - PC security, PeerApp - peer-to-peer file transfer infrastructure, Wright Express (WEX/NYSE) - credit card and fleet management, Rypos - clean diesel technology, The National Association of Home Builders and Metcalf & Eddy Environmental Engineers.

Dick brings high-level public relations, issues management, and US and Asian business relationship building skills to every client engagement. His earlier work includes public relations management positions with Boston University, where his PR efforts helped transform this institution into a world-class university, daily newspaper reporter with the Worcester Telegram & Gazette as well as a writer for national magazines and newspapers including Yankee, Caviar Affair, Natural Home, The Boston Herald and Consumers' Digest.

He is author of six successful nonfiction books on residential design and construction and For All the Years, a history of television in New England. Dick was a public relations consultant to WBZ-TV, where he managed the creation and funding of a million-dollar endowment for the performing arts in Massachusetts.

On behalf of the Vietnam Government, Dick figured prominently in fostering US-Vietnam trade relations throughout the 1990s. In addition to fostering Most Favored Nation status for Vietnam he arranged positive media coverage of Vietnam by the world press from Agence France Press to NHK to NBC Nightly News and TIME. Dick’s bylined articles, photos and op-ed pieces on Vietnam public policy and trade issues have appeared in the Washington Times, Insight, Transpacific, The Advertiser, Beverage World, Vietnam Business Journal, Destination Vietnam, The Boston Sunday Herald (front page), Trade Show Week and PR News. He is coauthor of "Escape from Saigon", Skyhorse Publishing, New York 2017,  that chronicles the events of April 1075, last 30 days of the Vietnam War.

A graduate of the University of Connecticut, Dick was awarded the Bronze Star for service as a US Air Force captain in Vietnam where he was a media relations officer for the 7th Air Force in Saigon.

He has been an accredited member of the Public Relations Society of America (PRSA) since 1978, and is a member of the PRSA Counsellors Academy. Dick is also active in The National Press Club, Washington, DC,  the Society of Professional Journalists (formerly Sigma Delta Chi), the American Society of Journalists and Authors, the Foreign Press Association of New York and The New York Deadline Club. He is a public relations advisor to The New England Canada Business Council and serves on the editorial Board of the think tank Boston Global Forum.

Michael Salius, APR

Based in Torrington, Connecticut, Mike serves a client base of national, regional and local clients in the energy, financial services, health care, government, nonprofit and foundation sectors. He has more than two decades of high-level experience and is a recognized authority on strategic public relations. He has numerous professional articles on crisis management, employee communications and merger communications to his credit.

He represents the Islander East Pipeline Company, a Spectra Energy Company, formerly Duke Energy. Mike is highly regarded for having a steadfast, measured approach to media, political and community relations that safeguards Islander East and Spectra Energy interests in the Connecticut marketplace.

As national director of public relations and advertising for Connecticut Mutual Life, Mike helped this old-line life insurer transform itself into a financial services leader. He helped health care entities manage the communications challenges associated with the shift from traditional indemnity insurance coverage to managed care. In the process he worked with doctors’ groups, hospitals, drugstore chains, health insurers, public health officials and managed care consultants from Aetna Health Plans, Beacon Prescriptions, Charlotte Hungerford Hospital, CIGNA Health Care, Connecticut Multispecialty Group, Connecticut Department of Public Health, MedSpan, St. Mary’s Hospital, University of Connecticut Health Center and Yale-New Haven Hospital.

His work with the Annie E. Casey Foundation helped reshape its community investment strategies to increase accountability. Mike helped the Foundation, one of the largest in the US, shift from making grants to nonprofit service organizations to funding resident- and neighborhood-driven initiatives based on specific goals: growing the income and assets of low-income families and increasing the number of children who succeed in school.

Mike has been an adjunct professor of PR at the University of Hartford and a guest lecturer. He was president of the Connecticut PRSA chapter and was cited as the PR practitioner of the year in 2001. He also chaired Young Audiences of Connecticut for three years and chaired the marketing committee of the Warner Theatre in Torrington, Connecticut. He is a Connecticut native and a 1971 graduate of the University of Connecticut.

European Affiliate

Helmut Nollert, Managing Director, HFN Kommunikation, Frankfurt

Helmut Nollert is founder and managing director of our affiliate HFN Kommunikation in Frankfurt, Germany. Helmut studied journalism, philosophy and Slavic languages at the Johannes Gutenberg University in Mainz and at the University of Zagreb, Croatia. After earning his degree he began his career as a business and finance journalist for the international news agency Reuters and for the German business magazines Industriemagazin and WirtschaftsWoche.

From 1979 to 1992 his various communication management positions included PR manager of Wang Laboratories GmbH; worldwide media relations director for Nixdorf Computer AG, responsible for international business press, public and investor relations; and director of corporate communications for Unisys Germany and Europe.

In 1993 Nollert founded HFN Kommunikation, which places an emphasis on corporate communications and public relations. Within HFN he is a specialist in strategic communication and in national and international business, financial media, and investor relations.

In addition to his native German, Helmut speaks English, Serbo-Croatian, Russian, Czech, Italian and Spanish.


Pirozzolo Company Public Relations ~ 30 Newbury Street ~ Boston, MA  02116   617-959-4613  toll free (US) 866-399-4000


Dick Pirozzolo Accredited PRSA

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